Last week, my wife got a call from her Aunt Jean, wanting to know if our daughter’s new “baby lady” had arrived. You see, Aunt Jean is the last surviving sister of three and she makes it a point to keep tabs on her family, probably just like a lot of your patients.
Two things you should know about Aunt Jean and your patients.
First, Aunt Jean may be less mobile than she used to be but that doesn’t keep her from staying connected. She Skypes her grandchildren, her nieces and nephews, and her grand nieces and nephews. She loves to text everyone, too, and she uses the web all the time, regularly checking Facebook for any new photos members of the clan may have posted.
Despite the perception that people over 65 aren’t online or on social media, Kevin and I find the opposite is true. We find that people 60 and older use the Internet all the time to stay connected. In fact, it’s not just our gut feeling, but research shows in the last few years people over 65 are using the internet more.
Currently over 50% of people over 65 use social media and that number is growing each month. Which is why your website and your online marketing are so important to your audiology practice’s success.
Aunt Jean is a young 89 years old, a CPA, and still doing her friends’ tax returns! And online all the time, too. She’s a kick in the pants, a lot of fun, just like your patients.
Second, she, as you probably expected, wears hearing aids too. The ones she wears are bluetooth enabled so she can tune directly into her TV and other bluetooth sound sources, which she loves. Only problem?
On occasion, like any bluetooth device, sometimes her hearing aids won’t find one of the sound sources she wants to use. And, getting it synced up again is beyond her.
Which is why followup is so important for every audiology practice. And checking in with patients monthly is a good idea, and a good way to turn satisfied patients into raving fans who will tell anyone who will listen how much they like their hearing aids.
Did you know lack of followup accounts for 80% of lost sales? Just set up a proven followup system and you can see your hearing aid sales skyrocket.
3 quick questions
Does your website reflect the professionalism of your practice?
Wish it was attracting a flood of patients to help you grow your practice?
For all the patients you’ve helped, do you have a followup system that generates at least 12 referrals each month?
Find out how to grow your audiology and hearing aid practice, and help more people like Aunt Jean find the solutions they want and stay connected. Talk to Us.
To your success,
Charlie Cook and Kevin St.Clergy
P.S. Ready to grow your practice? Talk to Us.