citations-vs-links-in-local-searchIn internet marketing lingo, the term citation refers to a mention of your Name, Address and Phone somewhere on the internet. A structured citation is formatted like an address, while an unstructured citation is part of a block of text talking about the practice.

Notice in the examples below that there is no mention of the website, or link of any kind.

Most people that assume that doing well in search is all about accumulating links, but doing well in local search is actually more about citations – mentions of your Name, Address, Phone on other web pages. Take a look at the top 18 local search ranking factors according to this bi-annual expert survey and you’ll see that 5 are related to citations (red boxes) and only 2 are related to links (blue boxes).

The bottom line is that to do well in local search, you need to pay attention to citations and they need to be good quality and highly consistent. Learn more about how we approach citation creation in this FAQ.

Examples of Structured and Unstructured Citations

Structured Citation:

Hearing Health Solutions
974 Bethel Road,
Columbus, OH 43214
(614) 335-4127
Unstructured Citation:

Free public seminar hosted by the Tinnitus and Hyperacusis Clinic taking place November 9th 2011. To register call 952-955-4338. Starts at 2 pm at 6444 Xerxes Ave. South in Edina MN.