Easily track, manage and improve your marketing.
Marketing metrics that put practice owners in control of their marketing and their practice growth.
Smart marketing analytics software
What’s the problem with most marketing analytics? They give you the wrong information that you need a Ph.D. to decipher, and which makes it useless as a decision making tool. Most online marketing firms bury you in data that won’t help you make a decision about how or where to improve your marketing.
When driving your car, the key data you need is your speed and the amount of gas in the tank. In medical marketing, the only essential information you need is the number of new patient calls that each element of your marketing is generating.
This is what our Performance Metrics™ dashboard provides. It gives you ready access to the most important information you need to steer your marketing to reach your goals.
With Performance Metrics™ you will quickly see what’s working and what needs improvement. You can calculate your cost per lead or cost per new patient to make informed decisions about where to invest your on- and offline marketing dollars. Performance Metrics™ helps you maximize the number of new patients you attract at less cost per new patient.
Greta Ratliff, Owner,
Hear In Kentucky Hearing Centers,
Stefanie G., Office Manager/Physician Liaison,
Asheville Audiology Services
Audiology Associates and Hearing Aids Today,
Lori Trentacoste, Au.D.,
Island Better Hearing,
Hearing Aid HealthCare,
Palm Desert CA
Ram Nileshwar, Au.D., Owner,
The Hearing Center of Lake Charles, LA
Powerful marketing metrics for medical practices
The Performance Metrics™ dashboard provides the advanced analytics and call tracking metrics smart practice owners need to stay competitive. You can view the performance of all your marketing efforts on a single dashboard, and see which are generating the most patient calls.
You can also sort new calls by marketing campaign or channel and quickly see what’s working. Or you can analyze the percentage of new patient calls that your front desk staff converted into appointments. This last function gives you the performance information you need to know which, if any, of your front desk staff need additional training to help schedule more patients.
The Performance MetricsTM dashboard is for:
- Medical practices that want to take control of their marketing.
- Practice owners who want to see the cause and effect relationship between marketing and new patient calls.
- Smart practices that want to make data-based decisions to get the most for every dollar spent.
- Successful practices that know the importance of having the right information to manage their marketing and reach their goals.
If that sounds like you, talk to us.