To ensure every potential patient can find your website, your audiology and hearing aid practice must rank high on search engines like Google and Yahoo. Skillful implementation of local and national Pay-Per-Click Advertising and Search Engine Optimization (SEO) can go a long way to increase your ranking.
Pay-Per Click (PPC) Advertising
PPC advertising is an easy and cost-effective way to drive traffic to your site. The cost of the ad is based upon a bidding process in which bids can be less than a dollar. Until someone clicks on the ad and is taken to the linked website, the ad costs nothing. When done correctly, PPC advertising attracts targeted traffic, is affordable and is flexible, making it ideal for short advertising campaigns.
Local PPC helps you specify your advertisement in relation to its geographical reach and key phrase (audiologist or hearing aids or ‘find an audiologist’). To maximize results try running a national ad with keywords being the name of your city and hearing aids, i.e. Houston Hearing Aids.
Search Engine Marketing
Web content quality, which is directly related to the success of PPC, is controlled through Search Engine Optimization (SEO) techniques. The effective use of keywords (those words related to your business that help those who are interested in what you have to offer find your site) along with registration on multiple search engines, will go a long way to improving your content quality. In addition, coding keywords effectively, using keywords to name image files and anchors (crosslinks) and linking other websites to yours through backlinks are proven SEO techniques that will deliver a high ranking.
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