More Audiology Patients
How Ken and Beth attract 20% more patients, year after year.
Could you actually handle double the number of patients you have now if they showed up next week —or even next month. For most audiology or ENT practices, the answer is an emphatic “No!”
Incremental growth; 20% this year, 20% the next, etc. is more realistic and, we might add, more achievable. Do the math (we got out the calculator for this one) and you’ll see that if you could achieve a 20% growth rate each year for 4 years, you would have doubled the size of your practice and doubled your revenue.
Is a growth rate of 20% annually really possible to achieve? Ken Smith and Beth Ehrlich did.
After 30 years of running his own practice, Ken moved to California looking for gold – well actually love – when he married Beth. They have a combined 59 years of experience in the business. Together they had an epiphany about their marketing.
They recognized that without gold or love to lure patients to their practice, the conventional strategies they’d been using to attract patients weren’t working anymore. Tried and true marketing strategies — the yellow pages, newspaper ads, direct mailing, and a plain vanilla website just weren’t bringing in new patients.
They took the first step and had a new website built. By itself, that didn’t make much of a difference. So they signed up for MedPB’s marketing platform to generate more traffic and patients online.
Did they strike gold with their Castro Valley practice in California? Not exactly, but they did see a 20% increase in traffic and patient visits the first year. And then they saw a 20% increase the second year, and the third. So far, their traffic has gone up over 80%.
Now we don’t know about you, but if we could find a way to see our stock portfolios grow steadily at 20% a year, we’d be in investment heaven. And for any Audiology or Hearing Aid Practice a 20% growth rate, during this rocky economy, is not only good, it’s outstanding!
How can you achieve the same rate of growth for your Audiology or Hearing Aid Practice? Talk to us!
Three years ago Ken and Beth’s epiphany about their marketing included three key decisions.
- They looked at the results they were getting from print ads and mailings and realized they weren’t working.
- They looked at where their kids, and it seemed everybody else, were spending their time: on the Internet.As Beth said, “The only reason we’ve survived is that we know to stay alive you have to grow and you have to change, and the writing on the wall was – things are being done online.”
- In light of their interest in spending more time with patients and less time marketing, they decided to hire a Practice Building firm to help them attract new patients. Beth explains, “MedPB’s marketing platform gave us the advantage… we knew what we had to do, and that I didn’t physically have to do it was fantastic. It’s freed up our time to do what we do best – work with patients.”
Is MedPB’s marketing platform worth the money Ken and Beth spend? What Ken and Beth discovered was that the online patient attraction system we provided is, “the most cost effective way of marketing.” The system is making them much more money than they are spending. It’s working better than any other available option – short of striking gold.
As Ken and Beth will tell you, MedPB’s marketing platform is now their #1 lead generator. It’s helping them grow their practice and open a satellite office. And it’s doing all of that without increasing their workload, so they can spend more time with patients or with family.
Ready to see your practice grow by 20% a year? Talk to us!
Ram Nileshwar, Au.D., Owner,
The Hearing Center of Lake Charles, LA
Audiology Associates and Hearing Aids Today,
Lori Trentacoste, Au.D.,
Island Better Hearing,
Greta Ratliff, Owner,
Hear In Kentucky Hearing Centers,
Hearing Aid HealthCare,
Palm Desert CA
Stefanie G., Office Manager/Physician Liaison,
Asheville Audiology Services