Build Patient Trust, Boost Practice Growth
Not that long ago, medical marketing was forbidden by The American Medical Association and The American Hospital Association on the basis that it would erode patient trust. These days, medical marketing is not only permissible, it’s essential. However, its direct and delicate relationship to patient trust remains unchanged.
In the same way that poor (or nonexistent) medical marketing strategies turn people off, patient-centric methods work wonders for trust, credibility, and loyalty. So does every practice owner have to add marketing to their already-intimidating list of responsibilities? Thankfully, no. From audiology SEO to a revamped website to online review management, the marketing mavens at MedPB can handle every aspect of your marketing in 2024.
Patient Trust is Foundational
First, let’s examine why patient trust is so critical, and how the patient-provider dynamic has evolved in recent years. Unfortunately, statistics reveal patient trust is declining – particularly since the pandemic.
But other factors are at play. One of the primary reasons patients have difficulty trusting providers is that they simply don’t spend much time with them. Another issue is concern over cost, which causes patients to switch insurance companies, and sometimes doctors. While some trust-busting factors are out of your control, it’s critical to prioritize trust when and where you can.
Healthy trust between patient and provider contributes positively to:
- Patient confidence and engagement
- The patient-provider relationship
- Compliance and treatment outcomes
- Your practice’s reputation and credibility
Medical Marketing 101: Patient Trust Starts Online
Although patients aren’t as trusting as they once were, the online space is ripe with opportunities to nurture the patient-provider relationship. Online, patients can spend as much time as they need getting to know about you, your values, your practice, and your reputation. And they can do it all in the comfort of their home, free from pressure or constraints. Below are five ways to make the most of medical marketing that builds patient trust, even in a wary age.
1: Encourage Online Engagement
Patients love researching and engaging online. That means you need to offer the resources and information they need, plus the ability to engage. You can help patients connect to your practice through quizzes, online videos, relevant blogs, social media marketing, and website features like patient portals, secure messaging, and mobile apps.
2: Stock Up On Quality Content
Gone are the days when practices could populate their pages with “good enough” content. As your competitors and prospective patients become more savvy, your content must evolve to stand out. So what is quality content?
Here are a few hallmarks of high-quality web content:
- Succinct
- Interesting
- Relevant
- Readable
- Engaging
- Accurate
- Regularly updated
If you don’t have time to regularly add to your blog or refresh your audiology website, you’re not alone. Busy practice owners like you rely on marketing professionals like MedPB to deliver content that hooks patients, builds online credibility, and generates more appointments.
3: Feedback, Testimonials, and Online Reviews
Many practice owners see online reviews as something entirely beyond their control. Fortunately, that’s no longer true. The MedPB Online Review Builder offers medical reputation management you can trust, to help you feel empowered and to get more patients in your doors.
Our review builder works by:
- Leveraging automated review management software in your favor
- Helping you build consistent, relevant, high-quality reviews
- Using great reviews to pre-sell patients on your practice and earn their trust
4: Optimize Your Audiology Website
People judge books by their covers, and patients judge practices by their websites! If your audiology website doesn’t look and feel great in the first few seconds, prospective patients will click away, never to return. Remember: How you do anything is how you do everything. When patients see an unprofessional, unattractive website, they instinctively retreat – and book an appointment with your competitor.
The experts at MedPB offer audiology website design that reflects the high standards of professionalism and excellence your practice was founded on. Our team will design a site that’s accessible, mobile-friendly, SEO-optimized, and speaks with clarity and authority. That way, your website keeps potential patients reading, engaging, and clicking that BOOK NOW button.
Increase Patient Trust and Practice Growth With Savvy Medical Marketing
As a practice owner, great audiology marketing is one of the most valuable tools in your kit. Knowing the latest trends and best practices in audiology marketing can be challenging, but the experts at MedPB stay ahead of the curve so you can focus on what you do best.
If you’re looking to level up in 2024 and build trust like never before, the right audiology marketing strategies can make all the difference. Contact our team today to sharpen your competitive edge, boost your reputation, and strengthen trust and loyalty with your patient base.