Setting your audiology marketing budget for 2024 can be daunting. How much should you spend? Which strategies should get top priority? What’s new in 2024? All great questions and the answers vary from practice to practice. That’s why a custom audiology marketing strategy is essential, with an intentional budget to match.

Healthcare marketing strategies are constantly evolving. HIPAA compliance, privacy concerns, waning patient trust, and AI marketing tools are just a few factors to consider. Practice growth professionals can help you maximize your budget to ensure you spend your funds wisely, achieve growth, and stand out in a highly competitive industry. 

Healthcare Marketing Stats for 2024

Healthcare marketing statistics can shed plenty of light on patient behavior, attitudes, and habits. A savvy marketing strategy takes this data seriously and plans accordingly. For example, internet users don’t like the feeling of being “sold” on a service – they want relevant, high-quality content that answers their questions. And the number one thing people check when searching for a new doctor? Their online reviews. 

Here are some numbers to keep in mind as we head into the new year:

• 66% of internet users search online for information on medical issues
• 70,000 health-related online searches take place per minute, each day
• 73% of Americans get health-related information from the internet
• Approximately 71% of patients look at online reviews first when choosing a doctor
• Almost 90% of older social media users reported using Twitter or Facebook to find and share health information

Before You Budget: Set Growth-Focused Goals

Before you budget, narrow down your goals for the coming year. The best way to set practice growth goals is by being specific and intentional. Use the following steps to set your goals:

• Identify your key objectives, ensuring they align with your vision and mission
• Break goals into actionable targets using the SMART method
• Assign responsibilities to promote teamwork and accountability
• Create a system for tracking progress and milestones
• Review and adjust periodically

How Much Should You Spend on Marketing in 2024?

Many growth experts recommend dedicating 8-10% of your total operating budget to marketing efforts. But we regularly meet practice owners who budget in this range and end up with little to nothing to show. That’s why a custom, audiology-specific marketing plan is critical for practice growth in 2024. MedPB can help you decide what and where to spend to grow your ROI and practice effectively.

#1 Identify Wasteful Spending

As a practice owner, you know that every penny counts. That’s why identifying wasteful marketing spending is critical. MedPB can help you spot unnecessary outflow using real-time tracking tools. Then, we can help you invest in custom marketing strategies that will actually win new patients and expand your reach in 2024.

#2 Prioritize Patient Satisfaction

At MedPB, a patient-centric philosophy is the foundation of all we do, and it has a huge impact on our marketing efforts. When setting your budget for 2024, try to imagine what your patients will enjoy most. For example, you might get impressive results with a refreshed website with more blogs and educational resources. Or, you might add a hint of gamification to your patient portal to make things a little more fun. MedPB can help you explore options for your unique patient profile. 

#3 Keep Tracking and Monitoring Your Results

The best way to see positive results with your marketing efforts is to stay on top of them. As a practice owner, you won’t always have time to check your results, but your partners at MedPB will. By consistently tracking and monitoring the results of your website, emails, PPC ads, etc., we can tweak and adjust in real time for maximum growth and impact. 

Expert Guidance on Your 2024 Audiology Marketing Budget

As a practice owner, you know how essential marketing is, but you haven’t got time to figure out what works. And you shouldn’t have to! 

The right audiology marketing team is ahead of the trends, has an eye on HIPAA compliance and privacy, and knows a patient-centric approach makes all the difference. Our personalized marketing plans develop savvy strategies in the following areas:

• Audiology websites & SEO
• Google PPC (Pay-Per-Click) advertising
• Facebook Ads (management & spend)
• Live Chat website software
• Email marketing to database & prospects
• Physician referral or liaison

If you’re ready to reach your growth goals in 2024, give MedPB a call today!