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How To Write Bios That Attract Patients

What’s one of the easiest ways to attract more patients to your practice?

More than ten years of experience and hundreds of thousands of page views have taught us the biggest obstacle to getting a new patient to call or contact you is…

Trust!

New patients want to get to know your practice and see that you are the type of person they can talk to freely about their medical issues. This is why some of the most popular pages on your website are the team bio pages. New patients view these pages more often than any other part of your website.

We’re talking about your “About Us” and bio pages, the one area on your website where you can sound like every other practitioner or you can stand out as someone who they’d like to talk to, someone with normal hobbies and interests they can relate to.

Which do you want to do?

  • Bore your potential patients with a laundry list of credentials — which only impress your colleagues.
  • Let potential patients in on what makes you tick, what makes you interesting, and put your credentials at the bottom (for those patients who really want to know).

The key to attracting more new patients is helping them make a connection with you as a person. It’s basic psychology: patients prefer going to practices where they have a personal relationship with the staff.

What Elements Should Be Part of Your Bio?

At MedPB we’ve come up with a structure for bios that helps begin that relationship right away.

Here are the key elements and sequence of a great bio:

  • Name and position
  • Fun and detailed personal information
  • Degrees, years in service and relevant work experience
  • Personal wrap-up sentence

For example:

Dr. Christina Smith is an Audiologist at Smith Hearing Clinic. She grills a great ribeye, has two lumbering black labradors and loves beating her husband and two boys at badminton. Christina has been helping members of the Trenton community discover better hearing for over 5 years. She earned her Bachelor’s degree from Binghamton University and a Doctorate in Audiology from the University of Louisville and also holds a certificate of clinical competence in Audiology from the American Speech Language Hearing Association. Make sure to ask her about her killer steak sauce.

Here’s another example:

Greg Kurt, Au.D., is an Ohio native and graduated from Roosevelt High School right in town. Greg knows what it’s like to lose your hearing. After 7 years playing bass guitar in a rock band, he was missing his cues due to mild hearing loss. As a licensed audiologist of more than 15 years, he knew to get treatment right away and is back at it on weekends. He received his Bachelor’s degree from Ohio University, his Master’s Degree from Ball State University and his Doctorate in Audiology (Au.D.) from PCO School of Audiology. Come out and see him play at Hurley’s Pub on Fifth and Main!

Use the structure above and add in your information to create a bio that is sure to attract new patients.