What’s holding your practice back? Ever have a patient come to you who is struggling to hear only to discover they’d been sold a piece of junk or one that wasn’t programmed properly? It happens all the time. How about your marketing? How to avoid getting burned Ever gotten bad advice or paid for marketing… Read More >
Skeptical with good reason With 25 years in audiology, the audiology practice owner had tried 4 different marketing firms. Firms that had turned up the pressure to sell him on marketing solutions that had pretty much fallen flat. Which left him, rightly so, feeling skeptical about whether any marketing firm could help his practice hit… Read More >
HIPAA is a little like the tax code…We all understand the intent – but sometimes how it’s applied is a little bit fuzzy and confusing. We interviewed Jody Erdfarb, partner in the health care department of law firm Wiggin and Dana, to demystify HIPAA and whittle it down to what we really need to know…. Read More >
What’s a quick and easy way to increase the number of hearing aids you sell? “The more time an audiologist spends with their patient, the more their sales go up, and the more patients they are able to help,” says Sampson. “At Sycle, as a company, the mission statement is very clear and it is… Read More >
Why do patients wait, on average, seven years before seeking help with their hearing? They don’t see the urgency. They don’t understand how it connects to their overall health and the health of their brain. But what if you could show that urgency and monitor not only their hearing but their cognitive abilities? “It’s one… Read More >
This past year has been both heartwarming and heart-wrenching. We’ve seen some practices not only recover from the COVID crisis but come back strong and have some of their best revenue-generating months ever. At the same time, we’ve seen a handful of practices go from profitable to struggling and, in some cases, shut their doors. … Read More >
It used to be that people in audiology were pretty upbeat. Lately, for some practices, the mood has shifted from excited to anxious. What happened? There are significant developments in the industry that are upsetting audiologists. The first is the introduction of new, low-cost hearing aids and over-the-counter hearing devices. Then there are third-party negotiators… Read More >
Nothing hinders a growing practice like getting caught up in an online marketing scam. Luckily, knowing about these 15 common marketing scams is the best way to avoid them.
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