Adapt to Thrive – 3 Key Traits That Make The Difference
This past year has been both heartwarming and heart-wrenching. We’ve seen some practices not only recover from the COVID crisis but come back strong and […]
Is Audiology Dead or Dying?
It used to be that people in audiology were pretty upbeat. Lately, for some practices, the mood has shifted from excited to anxious. What happened? […]
15 Online Marketing Scams Companies Try to Pull on You
I’ve got a warped perspective on paying for marketing. I think online marketing should get results you can bank on! Don’t give me any of […]
The Medical Search Engine Optimization (SEO) Cheat Sheet
Are you struggling to get new patients in the door of your audiology clinic or ENT practice? Search engine optimization (SEO) of your website can […]
18 Easy Ways to Improve the Patient Experience
When you are considering improving the patient experience in your practice, think about this story. Improving your patient experience is similar to offering a stellar […]
What Santa Knows About Hearing Aids and You Should, Too
What’s that ringing you hear at this time of year? For some, it’s just tinnitus acting up. But for most, it’s the sound of stores […]
How to Respond to Negative Patient Reviews Online
It’s most medical practice owners’ worst nightmare: That dreaded negative review from a patient! Those reviews show up on Google and stick out like a […]
5 Changes to Medical PPC That Make It Hard for Patients to Find You
Want more patients to find you online? Medical PPC can help. If you’ve done a search on Google in the last few months, you’ve seen […]
Karl Strom : Why OTC Won’t be a Problem
Karl Strom, Editor in Chief of Hearing Review, discusses the future of audiology in the post-pandemic world and how OTC will affect the future of […]
How To Increase Hearing Aid Sales By 61%
The Challenge: to Grow Your Audiology Practice Want to increase your revenue by 61% or more? If you could, how much more would that be […]
Gary Rosenblum on Over-the-Counter Hearing Aids
For years now, audiology has been anticipating over-the-counter hearing aids. Some are even dreading it. And while OTC hearing aids are likely to bring change […]
ENT Website Designs That Increase Patient Calls
What really gets new ENT patients to call you and not your competitor? Most ENT marketing agencies will push you to invest heavily in various […]