It used to be that people in audiology were pretty upbeat. Lately, for some practices, the mood has shifted from excited to anxious. What happened? There are significant developments in the industry that are upsetting audiologists. The first is the introduction of new, low-cost hearing aids and over-the-counter hearing devices. Then there are third-party negotiators… Read More >
Nothing hinders a growing practice like getting caught up in an online marketing scam. Luckily, knowing about these 15 common marketing scams is the best way to avoid them.
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What’s that ringing you hear at this time of year? For some, it’s just tinnitus acting up but for most, it’s the sound of stores ringing up sales generated by Santa Claus. Sure he’s north of 65, wears his hair long, doesn’t own a razor, and wears funny clothes, but don’t overlook his success. Santa… Read More >
Want to increase your revenue by 61% or more? If you could, how much more would that be in annual income, $150,000 or $300,000? Read More >
For years now, audiology has been anticipating over-the-counter hearing aids. Some are even dreading it. And while OTC hearing aids are likely to bring change to the industry, it’s not likely to be the change you’re expecting. Here are some insights from our exclusive interviews with Gary Rosenblum, President of Oticon, and Karl Strom, Editor… Read More >
Want to sell more hearing aids this holiday season? Here’s the secret sauce plus 10 hearing aid marketing ideas from MedPB. Read More >